In a society that loves to gamble, China’s leading lottery websites continue to see explosive growth in their traffic numbers.
Where do Chinese lottery players go online? You'll probably want to keep an eye on the popular web destinations in the area.
And that is exactly why we compile – and regularly update – the list of the top 10 lottery sites in China by global user size. So you can keep track of all the market shifts and spot changes in user preferences.
Besides, our special report: @@@ In China, who bets on the lottery? tells you more about their demographic compositions, including gender, age, income, and education, as well as other little-known insights.
Which lottery sites top the list?
China’s 10 most-visited web domains attracted an astounding 34.61 million lottery punters in December 2022. 500.com, Sporttery, and CZ89 took the top spots, followed by VIPC and 78500.cn. Below is the full ranking:
Featured segment – lottery.gov.cn
Lottery.gov.cn is one of the official websites where Chinese punters find betting games, check results, and read market news. Ranked No.9 on the list.
As of December 2022, China-based users make up 98.43% (1.03M) of this niche segment, of whom 21.3% are on desktop and 78.7% are on mobile. Showing a strong preference for smartphones over computers.
In November of the year, as the FIFA World Cup kicked off, its China-user numbers jumped 351.26% year over year to nearly 2.37M and reached an all-time high. This enormous growth – across all lottery-related websites – illustrates the excitement and anticipation surrounding the big event. Betting on sports is one of the exceptional gambling avenues available in the country.
Growth momentum in China
In China, lottery machines are everywhere. So is gambling addiction. Now the world’s second-largest lottery market is setting itself up to reach new heights. Therefore, it shouldn't be surprising to see these Top 10 sites continue to experience increased web traffic – in the years to come.